Best CRM for Small businesses

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In your opinion, what keeps your customers returning to you year after year or month after month? Regardless of how fantastic your product or service is, you will lose clients to competitors if you cannot provide a flawless, enjoyable Customer Experience (CX).

According to Grand View Research, CRM is now the fastest-growing software category in the customer experience realm. It was valued at $14 billion in 2010 and is expected to climb to $80 billion by 2025, an almost 600% increase.

Customer relationship software is a fundamental element for delivering better customer service as well as profitable growth. There’s no question that in this information overload and highly competitive era, it will become more crucial to the survival of the companies in the coming years. Additionally, the ones who distinguish themselves from the rest will be able to gain the advantage of market share and prosper.

Research stated that 74% of CRM users feel their CRM system gives improved access to customer data. 

The year 2024 will see a wide range of sophisticated CRM software solutions that are specifically tailored for small-sized businesses will be offered each with its specific set of features that help streamline operations, enhance customer interactions, and increase the growth of businesses.

  1. IntelliSales: 

Intellisales is an Intelligent CRM software offered by Intellicon for high-performance sales teams to help them capture, mature, and automate the leads from all the channels through an omnichannel approach and intelligent lead assignment. With an insightful dashboard, businesses can smoothly manage the complete sales cycle, systemize a complete 360-degree customer profile, enhance business growth, and ultimately sell more and work less. 

  1. Hubspot:

Hubspot is an extremely popular choice for small-sized companies with a wide array of marketing, sales, and tools for customer service. Its user-friendly design, great connection to various HubSpot offerings, and its large free offerings make it stand out.

  1. Salesforce Essentials:

Salesforce is the best CRM solution for small firms, offering tools for managing customers and sales such as lead management, change tracking, and customizable dashboards. It is a seamless integration into Salesforce’s ecosystem. It proved to be a comprehensive solution for every size of business. 

  1. Zoho:

Zoho is a flexible and robust CRM with features that will suit businesses of all sizes with numerous modules and customization options. Smaller businesses can customize the software according to their requirements. It also connects easily to other Zoho products and applications. This CRM is very beneficial for startups. 

  1. FreshWorks:

Freshworks CRM is designed specifically for small businesses. It features a simple interface, a telephony system built-in, and easy navigation. It has advanced analytics and reporting capabilities. It makes the sales, marketing, support, and other complex tasks easy. 

  1. Pipedrive:

Smaller businesses can improve their sales processes by using a CRM that is designed for sales. It has a visible sales funnel, drag-and-drop capabilities as well as advanced planning tools. Pipedrive CRM is compatible with a wide range of marketing and sales tools. It is popular for its simplicity.

  1. Insightly:

Insightly is a cloud-powered Customer Relations Management System known for its flexibility. It offers a broad range of options, such as the marketing of emails, managing contacts as well as project management. Insightly is a great tool for small companies in a variety of areas.

What to Consider When Choosing a CRM Software:

  • Business Requirements:  When selecting a CRM, consider your business’s needs. For example, the size of your staff, your customer base, and your industry.
  • Budget: You should always consider your budget when researching CRM software. Try solutions that offer flexible pricing or free trials to find a cheaper option.
  • Ease of use: Small businesses with limited IT resources require user-friendly CRM software with intuitive interfaces and little training. Mobile device accessibility is also a requirement.
  • Integration Capability: Take into account the software’s ability to integrate with other business applications, such as email marketing and e-commerce. A smooth integration streamlines workflows and reduces human data entry.
  • Customer Support System: Small businesses rely heavily on reliable customer service. Search for CRM providers that offer fast and efficient customer support options, such as chat, email, phone, or online resources.

Benefits of CRM Software for Small Businesses: 

Increases Customer’s Lifetime Value

The foundation of every profitable business is a complete knowledge of its clients. CRM systems allow small companies to build lasting relationships with their customers which in turn increases their lifetime customer value. By segmenting customers according to the characteristics and preferences of their customers, businesses can customize their experiences to build loyalty, and ultimately improve retention rates.

Fuels Revenue Growth and Profitability

For every business, profit, and sales growth are the most significant metrics for assessing the performance of business operations. CRM software helps companies achieve this goal by enhancing sales processes, discovering cross-selling and sales opportunities, and streamlining customer interactions. By analyzing data, businesses can tap into revenue streams that aren’t being utilized and increase profits to new heights.

Enhanced Products, Services, and Support

Innovation is the vital ingredient of development, and CRM processes act as a means of continuous improvement. CRMs having omnichannel and automated feedback capabilities collect valuable feedback and information from customer interactions across different channels and can improve their offerings, and the quality of their customer service to unimaginable levels of quality. This process of continuous improvement does more than just improve customer satisfaction but also creates an environment of innovation within the company.

Analytics and Reporting: 

Intelligent CRM software helps support and sales teams to have an insightful view of customer service trends, and the target audience’s pain points and gives a complete customer profile analysis containing interaction information from various channels to optimize the sales and support process ultimately enhancing the customer experience. 

CRM softwares for small businesses

Anticipate What’s Next

In a world of constantly changing trends and shifting consumer tastes the need for agility is essential. CRM provides small businesses with the ability to anticipate trends ahead to adapt to market dynamics and remain ahead of the trends. Through the use of predictive tools for forecasting and analytics that allow businesses to detect opportunities minimize risks, and position themselves as innovators within their particular fields.


Integrating CRM applications creates numerous options for medium and small businesses. By improving customer interactions, and increasing revenue through fostering collaboration and innovation, CRM serves as the cornerstone for sustained success.

The choice of the right CRM software can also have the capacity to greatly impact small businesses,  allowing them to be competitive in an ever-evolving and changing market. The use of these tools can help small companies to improve relationships with customers, boost sales, and enjoy sustainable growth. 

If you also want to automate and optimize your business operations backed by intelligent CRM software that has advanced analytical abilities, can enhance your sales performance, and efficiently manage customer data collection, streamlining the sales process throughout the customer journey cycle then Intellisales can help you in achieving effective team collaboration, increased profits with an easy-to-use interface. 

Get in touch with us right now to schedule a customized demo and see how working with us may help you maximize your CX. 

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